Influencers and e-commerce: How online shops can profit from opinion leaders

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When it comes to buying decisions, influencers can play a significant role. People often trust the opinions of influencers and are more likely to purchase products or services if an influencer recommends them. This is especially true when it comes to shopping.  Many online shops now rely on influencers to promote their products. Some shops even have exclusive agreements with …

Influencer marketing: The modern path to success

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Marketing is becoming increasingly complex in the digital age. As people become savvier about advertising techniques, finding new ways to reach potential customers is a challenge. But there may be a solution on the horizon: influencer marketing.  Influencers have great appeal across demographics because they have a large following in the busiest place in the world today – social media. …